Jay Massey's Billboard in the Woods

Does a billboard in the woods make a sound?

No. A new and/or poorly designed and/or improperly marketed web site, simply stated, is a billboard in the woods. Google and other search engine spiders should eventually find it organically, however there are many ways to enhance search engine placement, targeted traffic and more importantly… conversions.

About P Jay Massey

Jay is an internet marketing strategist with the University of West Florida and co-founder of Coco Design. His diverse experiences also include service as a PC systems consultant for Invesco Funds Group, working for United Parcel Service, founding Video Express, and working in radio. Blog topics include internet marketing, SEO/SEM, social media marketing and interesting case studies.

Along with his duties at UWF, Jay frequently speaks to college students, businesses and professional associations on internet marketing, social media marketing strategy and LinkedIn on professional networking. He is a past president of AAF Pensacola, serves on several business development and charitable boards and served as executive director for Slowlane.com, an online resource, reference and network for stay-at-home fathers from 1997-2007.

Jay established the Coco Cares grant program in 2007 in an effort to enhance emerging business development in and around the Pensacola area. In addition to supporting small businesses in the Florida panhandle, Coco Cares is an international lending partner with Kiva.org to leverage global entrepreneurial support.

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