It’s the Saturday before Super Bowl XLVII and the major ad agencies have once again concocted a group of humor-based television commercials for this year’s 2013 Super Bowl viewers. A significant portion of the consumer advertisements work to tease our inner geekiness with almost all of them focusing on fun. Friends, fans and foam (beer) generally create a fertile environment for planting these humorous seeds of sales, yet I’m afraid this year we will be present with many forgettable Superbowl ads.
That said, here are my 2013 Super Bowl ad picks:
Speaking of beer, Budweiser scores big with the old-skool, but still lovable, Clydesdale theme. This one may even bring a tear to your eye (even in rerun).
Second place, for the simple pleasure of it, goes to Volkswagen. It may be due to my penchant for Jamaican style and a Partridge Family throwback, mon.
My third choice is Taco Bell. You will quickly notice that they’re targeting two new and diverse audience types while still firmly entrenched in last year’s target market’s lifestyle. Nevertheless, it’s a fun little mashup.
From what I have seen of this teaser, the biggest loser looks like it is going to be MiO Fit. Four million dollars is a terrible thing to waste. Prove me wrong Tracy.
The biggest ad spend category goes to GoDaddy with three independently-themed ads. Doing the basic math that comes out somewhere around a 12 million dollar ad placement cost. Unfortunately I feel only 1 of the 3 will be remembered on Monday morning. (I won’t ruin it for you; you’ll know one I’m talking about when you see it)
Notable mentions that will make you smile include ads from Axe, Hyundai’s “Team” and Audi. Really, all of the automobile ads are entertaining and worth watching, but nothing to ROFL.
You can view all of the 2013 Super Bowl Ads and vote for your fave at Forbes.
Enjoy the game breaks… シ
